Win 1 of 3 Tokyo Trips for Two

The Sapporo Prepare for Fugu 2026 promotion is open to Australian residents (excluding Northern Territory residents) and New Zealand residents aged 18 years or over. Employees of the promoter, Coopers Brewery Limited, participating venues and associated agencies, along with their immediate families, are not eligible to enter.

Entries for the Sapporo Fugu promotion open on 14 September 2026 and close at 11:59pm AEDT on 17 January 2027. The Major Prize draw takes place at 10am AEDT on 18 January 2027 in the presence of an independent scrutineer, and winners are notified by email within five business days of the draw. Instant win prizes must be claimed by 11:59pm AEDT on 18 February 2027.

Three winners will each win a trip for two adults to Tokyo, Japan, valued at up to AU$12,900. Each Sapporo trip includes return economy airfares from the winner's nearest capital city, four nights' twin share accommodation of minimum 4-star rating with breakfast, a Tokyo Fugu restaurant dining experience for two with dinner and beverages up to AU$500, AU$2,000 spending money and a AU$100 food and beverage voucher for Sapporo Beer Hall in Tokyo. The trip must be taken by 31 March 2028. There are also 100 instant win prizes of a $100 dining voucher. The total prize pool is up to AU$48,700.

Purchase an eligible Sapporo Premium or Sapporo Premium Black product from a participating venue during the promotional period, then complete the online entry form, select the product purchased and upload your receipt. Australian residents can buy in store or online, while New Zealand residents must buy in person. Multiple entries are permitted, and larger off-premise packs earn more draw entries, up to 24 for a carton. Instant win results appear on screen straight after you submit your entry. You must keep your purchase receipt as proof of purchase.