Life is what you make it – and All Black rugby legends know all about making the most of what they’ve got, which is why they’re inspiring Kiwi kids to take their dreams to the next level, with stories to read around the breakfast table as part of the new Weet-Bix Dare To Dream Collector Cards.
All Blacks superstar and 61-test veteran Dagg says growing up the youngest of five siblings in the Hawke’s Bay meant there wasn’t a lot of spare cash for the latest sporting equipment.
Dagg says as a child, becoming an All Black seemed like a faraway dream. “I thought, ‘How could a kid with a pink slipper for a ball make it into the greatest rugby team in the world?’ That slipper is proof that as kids you don’t need all the latest gear to succeed and achieve your dreams - you just need a big imagination.”
Life is what you make it – and All Black rugby legends know all about making the most of what they’ve got, which is why they’re inspiring Kiwi kids to take their dreams to the next level, with stories to read around the breakfast table as part of the new Weet-Bix Dare To Dream Collector Cards.
All Blacks superstar and 61-test veteran Dagg says growing up the youngest of five siblings in the Hawke’s Bay meant there wasn’t a lot of spare cash for the latest sporting equipment.
Dagg says as a child, becoming an All Black seemed like a faraway dream. “I thought, ‘How could a kid with a pink slipper for a ball make it into the greatest rugby team in the world?’ That slipper is proof that as kids you don’t need all the latest gear to succeed and achieve your dreams - you just need a big imagination.”
Weet-Bix has been the breakfast of choice for Kiwi kids and their families for generations. The premium quality cards feature inspiring stories from individual All Blacks about the defining moments in their early years, and how they didn’t need the best of everything to reach their potential.
Prize packs are made up of a replica bunny slipper signed by Israel Dagg and a box of Weet-Bix (which includes a mystery collectors card!).
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