How to Spot a Competition Scam in New Zealand
Kiwis lost over $2 billion to scams in recent years. Learn the 12 warning signs that protect you from fake competitions.
The Reality of Competition Scams in NZ
Competition and prize scams are among the most common fraud types reported to Netsafe New Zealand. Scammers exploit our love of winning to steal money, personal information, and identities.
12 Red Flags of a Competition Scam
You "Won" Without Entering
Legitimate competitions require you to enter. If you receive a message saying you have won a competition you never entered, it is a scam.
Upfront Fees Required
Real competitions never ask winners to pay fees, taxes, or shipping costs upfront. If they ask for money to release your prize, walk away.
Requests for Bank Details
Legitimate prize givers never need your full bank account details, PIN, or online banking passwords to send you a prize.
Pressure to Act Immediately
Scammers create urgency with phrases like "claim within 24 hours" or "limited time only." Real competitions give reasonable timeframes.
Poor Grammar and Spelling
Professional NZ companies proofread their communications. Multiple errors are a telltale sign of overseas scam operations.
Generic Email Addresses
Be suspicious of emails from gmail.com, yahoo.com, or outlook.com. Real NZ businesses use their company domain.
No Terms and Conditions
All legitimate NZ competitions must have clear T&Cs by law. If you cannot find them, the competition is likely fake.
Overseas Phone Numbers
NZ competitions should have NZ contact details. Be wary of +44, +1, or other international numbers claiming to be from local brands.
Too Good to Be True Prizes
A free trip to Hawaii, $100,000 cash, or a brand new car from a company you have never heard of? If it seems too good to be true, it probably is.
Requests for ID Documents
While age verification is normal, asking for copies of your passport, drivers licence, or IRD number upfront is a major red flag.
No Physical NZ Address
Legitimate NZ competition organisers have a physical presence. Check for a real New Zealand business address, not just a PO Box overseas.
Unsolicited Text Messages
Random texts saying you have won are almost always scams. Legitimate competitions contact winners through the platform where they entered.
What To Do If You Suspect a Scam
Report to Netsafe NZ
Call 0508 638 723 or visit netsafe.org.nz/report. They provide free advice and can help you take action.
Contact Your Bank Immediately
If you have shared financial details or made a payment, contact your bank straight away. They may be able to stop or reverse transactions.
Report to NZ Police
For significant financial loss, file a report at police.govt.nz or call 105 (non-emergency).
Check ID Care NZ
If your identity documents were compromised, visit IDCARE for free identity protection support.
Why You Can Trust Competitions.co.nz
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