Win a Kiwi kids' athletic wear Fitness Journal

A hit of tennis between two friends sparked the initial Sococo inspiration for founders Kristy Austin and Charlotte Hill.
Crosscourt banter about the gap in the apparel market for the littlest of athletes opened up a new vision for sport fashion. Kristy and Charlotte set out to source quality New Zealand fabrics and create versatile designs that could be worn for sport, yet look great as playwear.
Kristy and Charlotte are already managing the busy sports schedules of their own little people, a boy and a girl each. Kristy has a background in sport sponsorship and events and is a partner in a dance company. Charlotte has a background in law and advertising and is a partner in Fuse Group athlete management.
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