With a bit of creativity and hard work, top Auckland restaurant One Tree Grill have developed a new iPad menu app which displays photos of each item on the menu, along with suggested drinks pairing. This innovative new technology is a first of its kind in New Zealand and was the brainchild of Guy Malyon, owner of One Tree Grill.
The idea for an iPad menu was first discussed back in 2012, and after two years of trialing various features, the menus are now permanently on display for diners at one of Auckland’s most established restaurants
Malyon describes the process as “exciting but equally terrifying. We wanted to embrace the new technologies available and explore the idea of iPad menus but couldn’t find anything on the market, so we decided to enlist the help of developers to build one for ourselves. In the beginning we were a little hesitant about how customers would react but we have been delighted with the reaction so far, everyone seems to love the app. Even the table of 80+ year old Grammar school boys reunion starting using it without any questions, and people love to see a visual as well as a description when they are choosing their meal.’’
With a bit of creativity and hard work, top Auckland restaurant One Tree Grill have developed a new iPad menu app which displays photos of each item on the menu, along with suggested drinks pairing. This innovative new technology is a first of its kind in New Zealand and was the brainchild of Guy Malyon, owner of One Tree Grill.
The idea for an iPad menu was first discussed back in 2012, and after two years of trialing various features, the menus are now permanently on display for diners at one of Auckland’s most established restaurants
Malyon describes the process as “exciting but equally terrifying. We wanted to embrace the new technologies available and explore the idea of iPad menus but couldn’t find anything on the market, so we decided to enlist the help of developers to build one for ourselves. In the beginning we were a little hesitant about how customers would react but we have been delighted with the reaction so far, everyone seems to love the app. Even the table of 80+ year old Grammar school boys reunion starting using it without any questions, and people love to see a visual as well as a description when they are choosing their meal.’’
As for how the traditional waiters fit into this new frontier; ‘’our wait staff remain an important part of our business and are still on hand for any questions customers have about menu options. We made it very clear from the beginning that we didn’t want the new iPad menus to diminish the part our wait staff, but rather add to the customer experience.’’
Malyon and the team at One Tree Grill are always thinking up new ideas and developments for the restaurant and are currently working on a new electronic voucher system where customers can easily buy gift vouchers and special offers online but more importantly, business owners can have a digital system that manages the process, integrates with all their marketing touchpoints and reports on its performance. Watch this space…
One Tree Grill is located at 9-11 Pah Rd, Epsom, Auckland.
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